EXECUTIVE SUMMARY Pivoting in the New Era of E-commerce
Retail advertising faced several challenges in 2022. Inflation and fears of an economic downturn led some business to pull back spending on online ads. As spending declined, cost-per-click (CPC) increased on certain platforms. But these challenges have created new opportunities. Savvy sellers are finding ways to improve ad targeting and maximize efficiency to remain competitive in a new landscape.
Automation and machine learning are some of the tools that can help sellers identify trends and capitalize on changing shopping behaviors. Maximizing the use of data to drive informed marketing strategies is the key to weathering uncertain market conditions. That’s why we are excited to bring you Quartile’s 2023 Benchmarks Report.
The 2023 Benchmarks Report will help sellers understand the changing online advertising industry and uncover new opportunities. We analyzed thousands of businesses ad accounts across Amazon, Instacart, Walmart, Facebook, and more to deliver the most comprehensive multichannel performance benchmarks to date to help your organization prepare for a successful 2023 and beyond.
Your industry’s benchmarks are in
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Quartile’s analysts have audited thousands of ad accounts across over 5,300 brands and sellers. Our data-driven experts and certified professionals are meticulous, inquisitive, and determined to make your ads succeed.
No two conversations with our prospective partners are the same. We analyze your accounts in advance and give you transparent feedback and recommendations for how to update your advertising strategy and campaigns to best support your business objectives in 2023 and beyond. Paired with A.I. and machine learning technology, Quartile helps you take your advertising strategy to the next level.